Case Studies
Spoonflower’s Brand Marketing Team’s Asana Reconfiguration
The brand marketing team had a large focus on editorial and promotional emails. The stakeholders involved in the creation of the emails were the marketing director, marketing manager, graphic designer, copywriter and CRM lead. The organic social media manager and paid social media managers were also involved, when the the email was for a promotion. *
Problem: No system was in place to successfully get an email from ideation to creation, where all stakeholders were accountable and had visibility into the process.
Process: After monitoring the original ways in which the team worked, we identified each task that would be needed and who would be responsible for each task. We also determined the amount of time needed between each task, working backwards from the day the email would go out. Additionally, we created dedicated days of the week for each type of task, so the person handling the task knew that this specific task would come up on a specific day of the week for each campaign. We utilized the template for a number of weeks and then regrouped and made necessary changes that improved the process.
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Solution: An extensive asana template was created that included tasks for each stakeholder, enabling all stakeholders to easily see where the process was at, as well as the timeline. This allowed for the Project Manager to easily provide weekly status updates, as multiple email campaigns were in production at all times.
*Samantha Yudin, the founder of ReStruck was a hire both in a contract and full time capacity at Spoonflower.